Principal Secretary, Agriculture Production & Farmers Welfare Department, Sh Navin Kumar Choudhary IAS inaugurated an Outdoor LED Display Screen installed in the premises of Krishi Bhawan, Talab Tillo Jammu here today along with launching of JMU KHETI Brand and new e-plant clinics.
Principal Secretary on the occasion said that this initiative taken by Agriculture Production Department will aid in educating the visiting farmers regarding various farmer friendly schemes and latest technological interventions in the field of farming using audio visual mode for better understanding. He suggested uploading the daily subject wise display schedule on the departmental website so the farmers can attend the programme according to their need.
Principal Secretary also launched e-Plant Clinics in 5 uncovered districts of the Jammu Division (Ramban, Doda, Kishtwar, Reasi and Poonch) by handing over the USB microscopes and other related material to concerned Chief Agriculture Officer. He outlined that this step will pave way to mitigate the insect pests, disease and deficiencies problems of various agricultural crops.
Director Agriculture Jammu, Sh K. K. Sharma on the occasion informed that department is operating 40 e-plant clinics in ten districts of Jammu Division in coordination with main Plant Health Clinic at Directorate of Agriculture Jammu for technical back up. He impressed upon the officers of department and CABI to educate the farmers regarding adverse effects of indiscriminate use of pesticides and their residual effect.
Dr Vinod Pandit, Programme Leader, CABI, South Asia told that Plant clinics work on different aspects of the pest management including data collection, online validation, analysis and recommendations to the farmers through SMS.
Meanwhile Principal Secretary also formally launched the Brand 'JMU KHETI' under Project Brand promotion of area specific crops of hills of Jammu Division. It was appraised that area specific products like Saffron, Guchi, Honey, Rajmash, Anardana, Kala Zeera, Turmeric etc will be provided bar coding after quality check by FASSI and ultimately linked with the big commercial stores and food chains for better marketing .Principal Secretary directed to promote more brands on similar lines based upon product type like dairy, horticultural crops, vegetables etc.
Joint Director Agriculture (Extension), Shahid Iqbal Sheikh conducted the proceedings of the programme and CAO Kathua, Vijay Upadhaya presented vote of thanks.
Those who participated in the programme following all SOPs of COVID-19 include Director Horticulture Jammu, Ram Savak, Joint Director (Inputs), B. D. Sharma, Joint Director (Farms), Rajinder Sharma, Joint Director (Mushroom & Apiculture Development), Iqbal Singh, Deputy Director Agriculture ( Central), Plant Protection Officer, Agronomist Vegetable, Deputy Director Trainings, Chief Agriculture officers of all districts besides other senior officers of the Department.
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